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1. Website objectives: Determine website objectives to define your initiatives, targets, and measures for the redesign, and what metrics you want to have in place to achieve your goal.

2. Website effectiveness audit: It is imperative to audit your internal web capabilities as the first thing. For example, with SWOT analysis, you can analyze the overall effectiveness of your website. Conduct an industry analysis to determine trends and best practices.

3. Identify the gaps: Create a checklist of website infrastructure that includes people, processes, and technology to identify any gaps. For example, to better the UX, you can identify specific elements of the web page, such as a misplaced CTA button, a sketchy web form, or anything that is distracting or confusing the visitors.

4. Prepare a road map: Identify steps and technologies that you need to close the gaps. For example, you can A/B test elements causing trouble and fix them in the new wireframe design.

The redesign process can potentially improve website performance if you have clarity on the site goals. The process entails technical aspects that would involve finalizing a color scheme, fonts, logo, design elements, button colors, button placement, etc. From the coding aspect, zeroing in on the content management system, coding language, etc., would become crucial.