Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness. People behind social media networks never sleep. They test new features, algorithms, ads and designs. They are doing their best to keep you attached to your phone, even though one would assume it’s literally impossible to spend more time on social media than we do already.
For marketers, it’s vital to stay up-to-date with how social media develops. Every feature and every update might become crucial to us. Then again, it might not. Alot about social media is pointlessly hyped up and has no real significance. So it’s also important to filter out the noise and stay aware of just the things that might affect your marketing campaigns, your paid and organic reach, and your choice of social network.
This is the post of such updates. We’re only half-way through 2019, but as you’ll see, there’s been enough changes to start reinventing your social media marketing strategy because more are rolling out all the time.
First, as of April 2019, Google+ is gone. All profiles and pages are deleted. I am sure you know that but it’s something that couldn’t have been left out of the list of social media updates.
Google explained that they decided to close down the network “due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations.
I bet you don’t care since you never used it in the first place. I am with you on that.
In case you’re not 100% sure what this is, TikTok is a video-sharing app that evolved from Musical.ly in 2017. In China, it’s branded as Douyin. The app lets users create and share 15-second videos. It’s something like Vine used to be. Right now, the app boasts more than 500 million users, particularly among younger users. Kids and teenagers make short skits, lip-sync, create cringe-inducing videos and cooking instructables.
This year, TikTok dived into advertising. Just like the big guys, they now have interest-based targeting, custom audience and pixel tracking, as well as age, gender, location, network and operating system targeting.
TikTok marketing campaigns were getting popular even before the ads were out. It’s only logical that the platform marketing usage is about to blow up.
Through scandals, scandals, and more scandals, a lot has changed the way Facebook works this year. And even more things are about to change. Let’s go through the most significant updates.
Custom Ads become more transparent
In the spirit of transparency, Facebook decided to let users know more about why they are targeted by a specific Facebook Ad.
The “Why am I seeing this?” explanation now includes the name of the business that uploaded the user’s information to Facebook, potential involvement from agencies, Facebook Marketing Partners or other partners and any other sharing of custom audiences that may have taken place.
You can also see all active Ads a page is running in Ad library, which allows you to discover what your competitors are up to in terms of Facebook advertising.