A Game Portal is a distribution channel for games. People can play or download games from a portal and/or buy it through a game portal. One reason for using game portals is publicity: the top listings of games in game portals receive millions of downloads and/or gamers that want to play online – and generate much revenues. It is true that portals typically take 50-65% net sales share, but even then the rest of the share provides a good income especially for top game publishers.
Game portals contain online casual- and skillgames. These games are a growing genre of internet culture. They allow visitors to compete for money in games of skill or play various casual games online.
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